branding a luxury resort

In this project, I partnered with Mythology to brand a state-of-the-art resort in Southeast Asia for a high-end, private client. This property will be one of the most expensive hotel builds in history and is set to redefine luxury and service standards in the hospitality industry. The branding process sought to create a nomenclature and origin story that would resonate culturally/locally, as well as set itself apart globally.

*Renderings are representative of the project, which remains private at the moment